Although the graphic design studio is based in Singapore, it works with companies all around the world. The studio strives to add personality to anything they produce. Known for its colorful and geometric designs, the table works with narrative-driven ideas. Meanwhile, he’s exploring the forms and rules of standardized objects and symbolized schematic images, based on his interests in typological subject matter and industrial objects.Īrt Direction / Brand Design / Identity System / Editorial Design / Packaging Design / Web Design / Graphic Illustration / Digital ContentĢ022 Interview, 'Pangram Paper' of Pangram Pangram Foundry (CA/UK)Ģ021 Monthly Design Magazine Vol.522 'Nike Seoul: Studio Werk' (KR)Ģ021 Interview, Taipei Art Direction & Design Association (TPadd) (TW)Ģ021 "From South Korea" published by Counter-print (UK)Ģ021 CA Magazine #255 Designers' TMI Interview (KR)Ģ021 Interview, "Fresh" in Communication Arts (US)Ģ020 Interview, Concept & Design Magazine Design360° No.88 “Today's Korean Design” (CN)Ģ020 quarterly magazine GRAPHIC #46 ‘Studio Directory’ studio interview (KR)Ģ020 Interview, It’s Nice That article “Graphic designer Jaehoon Choi finds form in function when combining the abstract with strict rules” (UK)Ģ019 The Brand Identity article “Jaehoon Choi revives a series of optical illustrations from a 1728 encyclopedia” (UK)Ģ019 CA Magazine #246 Mutuality and Interaction, “The depth of black and white: Studio Simdo” (KR)Ģ019 “Form of Cover” at ‘Corner’ section, 6th Typojanchi: Typography and ObjectsĢ017 '100 Daughters 10 Mothers', 5th Typojanchi: MohmĢ021 The Grand Prize for Communication design at 'Korea Design Awards 2021' hosted by Monthly Design He mainly creates identity system for brands, institutions and business, promotional and printed material design for cultural events and art exhibitions. Through diverse and active experiments, we design unique ways of communication. We explore contemporary cultures and visual language utilizing modern technologies. Founded in 2006, we work across various media on cultural and commercial projects. He majored in fine art at the Korea National University of Arts. Ordinary People is a multi-disciplinary design studio specializing in brand strategy and art direction. Jaehoon Choi is a graphic designer based in Seoul.
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